My Journey From Head to Heart
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Adverts & Nostalgia...

I was thinking about how people start behaving like animals when they are edgy, frustrated and stressed, and this flashback of an old Public Service advertisement on Doordarshan just flashed in my mind.

It was like a bunch of guys jump into a moving bus and start pushing around passengers including ladies and make loud monkey like noises. The gang leader is interrupted by an old gentleman & the guy gets really angry and he starts shouting and his face is actually morphed into a devils face, red with horns! The old gentleman smiles and says something like 'at least behave like a human being and not like an animal". And the guy really gets embarrassed and his face turns back to normal and he offers his seat to the old uncle and gets down with his gang at the next stop. The message was, it's very easy to become an animal but it's not that difficult to act like a human. That was a great ad!

I was searching for that ad on Youtube and though I didn't find that one I found some other equally terrific ads. Here they are, bring back the memory of old times...

The Old Hamara Bajaj ad. Notice the Flouroscent Green Bajaj Super? That was my Dad's Scooter. :). I still remember one evening I came back from School and saw it standing non-nonchalantly to our garden, shining gallantly in the afternoon light! I hopped onto it, started shifting gears and made sounds that will put Need for Speed to shame, while I rode my sturdy stallion, green color albeit and silently parked!

And here's the Bajaj for new Generation, preserving our Indian Values. Another great ad. Same jingle.

Our very own Amul - The Taste of India...Love the Jingle!

And my watch! Titan...Apparently the Titan Jingle, which still continues, na nanana nanana nanananana...was composed by none other than A.R Rahman!

Another Titan!!! Love this ad..seeing it for the first time, though it is very old. And similar to this theme, Titan is now airing it's 'Move on yaar' theme for fast track. Guess, every good thing comes back or a trend repeats itself every decade.

"I am a Complan Girl, I am a Complan Boy!" - Remember? Notice Jr. Shahid Kapoor and Ayesha Takia in this ad.

This is another one by A.R Rahman! I never knew that he wrote Jingles before storming into the movies...I love this music...very Rahman. It's for Garden Saarees.

I still remember, around Diwali time the Asian Paints ad will start streaming in "Khushi ke rang layin yeh ghadiyan..", and that, for me set the mood for Diwali...colorful, celebrative & Homely.

And of course Aamir Khan and Aish in Pepsi..before they promptly moved onto Coke.

There were many mor...Lalita ji's surf...Lijjat paapad with the human bunny's...Nirma's teeaaooooonnnn...Vicco tooth powder (that still continues, no changes!)...Liril, 1st glimpse of a lady under a waterfall using a soap!..Mile sur mera tumhara...Dinesh with Sunil Gavaskar...Shahrukh 'mayur' khan...Ketki ji and many more.

I guess advertisements also become a part of one's childhood woven into our fabric as we grow up. Many times they cultured our perceptions. announced what is in and what is geeky now, touched, inspired. Often forgotten, but when remembered bring back those sweet times of our lives.

And lastly, do you remember the smell of a freshly sharpened Pencil? My niece have a drawer full of them and today when I opened it, this earthly fragrance just wafted through and the 1st feeling that arose in me was - fear of exams & anxiety. Weird! hehe

And the best one...ek anek aur ekta...Unity in diversity... Very cute ad, Very sweet voice & diction and cutest lyrics will definitely make you grin! Amazing!! Can't miss this one.

2 Hitch Hikers:

Goli said...

This was good collection, the best one for me in all these was Bajaj. It is really good to see people smiling.
Another Ad that I remember was that "Jab Roshni tab Bajaj"

aparnata said...

ha.. great collection!! :)

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